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A first-of-it's-kind story-driven experience where the fans truly become part of the story.

#LIVETHEJourney

5-DAY STORY-DRIVEN EXPERIENCE / IMMERSIVE MUSIC & ARTS FESTIVAL AT SEA 

Shipsomnia is a groundbreaking project desinged to disrupt the entertainment and travel sectors, set a new standard in immersive storytelling and revolutionize the cruising experience.  We took audiences beyond a story and immersed them into an alternate reality world seeped in steampunk ocean folklore with an environmental understory.  We did this by combining elements of Hollywood storytelling, transmedia entertainment, alternate reality gaming, music & arts, immersive production and experiential travel.

Highlights:

Viral video with over 27 million views, 2,500 guests from over 60 countries, over 70 artists and performers, 6 immersive themed stages on board, customized tours and activities

Creating Oh My God Moments
Creating Oh My God Moments
01:26
Play Video
The Future of Cruising
01:28
Play Video
Hollywood Storytelling
01:31
Play Video
Transmedia Entertainment
01:03
Play Video
FULL PROJECT MANAGEMENT - CONCEPT, STORY, MARKETING, PRODUCTION & EXECUTION

Venue & Itinerary Year 1

Royal Caribbean, Brilliance of the Seas
Barcelona (ES) > Ibiza (ES) > Sete (FR) > Barcelona

Venue & Itinerary Year 2

Costa Cruises, Costa Victoria
Singapore > Phuket Private Island (TH) > Langkawi (MY) > Singapore

Marketing Scope:

Building hype and FOMO, launch of global ticket sales, social media marketing, social media ads, google ads, email funnel campaign, influencer marketing, PR, content marketing, copywriting, blog writing, sponsorship activations

Creative Scope:

Concept, art direction and storytelling, project management, talent booking & scheduling, stage design, costume design, budget management & coordination

Design Scope:

Branding, logo design, video & photo teams and production, graphic design, web design, social media content

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