#LIVETHEJourney
5-DAY STORY-DRIVEN EXPERIENCE / IMMERSIVE MUSIC & ARTS FESTIVAL AT SEA
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Shipsomnia is a groundbreaking project desinged to disrupt the entertainment and travel sectors, set a new standard in immersive storytelling and revolutionize the cruising experience. We took audiences beyond a story and immersed them into an alternate reality world seeped in steampunk ocean folklore with an environmental understory. We did this by combining elements of Hollywood storytelling, transmedia entertainment, alternate reality gaming, music & arts, immersive production and experiential travel.
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Highlights:
Viral video with over 27 million views, 2,500 guests from over 60 countries, over 70 artists and performers, 6 immersive themed stages on board, customized tours and activities
FULL PROJECT MANAGEMENT - CONCEPT, STORY, MARKETING, PRODUCTION & EXECUTION
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Venue & Itinerary Year 1
Royal Caribbean, Brilliance of the Seas
Barcelona (ES) > Ibiza (ES) > Sete (FR) > Barcelona
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Venue & Itinerary Year 2
Costa Cruises, Costa Victoria
Singapore > Phuket Private Island (TH) > Langkawi (MY) > Singapore
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Marketing Scope:
Building hype and FOMO, launch of global ticket sales, social media marketing, social media ads, google ads, email funnel campaign, influencer marketing, PR, content marketing, copywriting, blog writing, sponsorship activations
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Creative Scope:
Concept, art direction and storytelling, project management, talent booking & scheduling, stage design, costume design, budget management & coordination
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Design Scope:
Branding, logo design, video & photo teams and production, graphic design, web design, social media content
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