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Bacardi's biggest experiential marketing campaign in the country,  a immersive 3-day water-soaked music festival for Bacardi, Thailand during the Thai New Year

#BAT Blast

3D EVENT DESIGN, BRANDING & MARKETING, EVENT PRODUCTION & MANAGEMENT, FLASH MOB

"Bat Blast" is Bacardi Thailand's premier concert and events brand that focuses on creating original and immersive experiences with the biggest influencers, celebrities in the country along with international DJs.  ​For the brand's debut launch in Chiang Mai, we were hired to create an edgy and completely soaked 3-day music festival for Songkran, the Thai New Year's festival known for it's nation-wide water fight, and Chiang Mai is the epicenter of the wetness.

Working along with Bacardi's senior brand director, we created Water War, starring Thailand's top artists, Maxim magazine models and international "Top 100 DJ" Marco V. 

Creative Scope:

Creative & art direction, project management, executive producers, artist management

 

Design Scope:

3D event design, graphic design, flyers, posters, billboards, promotional materials, booth design

Marketing Scope:

Social media marketing, flash mob, experiential marketing

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