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Rebranding of a shopping center to make it an iconic lifestyle destination in the heart of  Chiang Mai, Thailand.

AN ICONIC Makeover

REBRAND, 3D ARCHITECTURAL DESIGN, SHOPPING COMPLEX & HOTEL REFURBISHMENT

In preparation for a newly proposed tram system in the city, we were tasked to rebrand and create the 3D architectural designs for the refurbishment of a shopping complex and Mercure Hotel (a four-star hotel chain) in Chiang Mai, Thailand. We worked with a team of architects to create our vision.

 

After a brand audit, we changed the name of the compound to North Gate Park after the iconic ancient city monument of that area and utilized the 4 colors of the "Creative City" movement. Additional revenue streams were created by opening up the second floor along with billboards and 15% more parking. We also added more common areas and the biggest entertainment complex in South East Asia. 
 

BRIEF:

Increase revenue streams, create new public spaces working with limited space, attract new customers. 

Creative Scope:

Complete brand overhaul, creative direction, architectural designs, UX parking lot design

 

Design Scope:

Branding, logo, graphic design, 3D architectural renderings and photoshop enhancements

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